Introducing Our New Brand

We couldn’t be more delighted to share with you Ingenio’s new look! We have refreshed & redesigned our branding for both Ingenio-Global and Ingenio Learning with the help of the very talented Graphic designer Gabriel Kaefer. 

For us, this is not simply a change in aesthetics; rebranding is a signifier of the next chapter in Ingenio’s story… 2021, although the year isn’t over yet, has been significant to our organisation.

From the wide array of diverse clients which we are honoured to work with to the growing pool of amazing talent that comes through our doors. Last but not least Ingenios’s consistently growing team making it all possible! The fast-moving world of SaaS is exciting by nature but working alongside the people and organisations that we do, makes it all the more so!

Rebranding Rollout

A significant transformation has taken place with Ingenio & Ingenio Learning’s logo and brand. We created a new identity that met all the existing expectations of what the original mark represented…while simultaneously moving forward with the brand.

A primary goal of ours was to preserve the brand identity. We achieved this by carefully deconstructing and repurposing the existing mark’s shapes and angles into something that was much more modern in feel and representation.

Our work and perspectives were influenced by these results when we worked to define our new brand. We couldn’t be more delighted with the results!

A significant transformation has taken place with Ingenio & Ingenio Learning's logo and brand. We created a new identity that met all the existing expectations of what the original mark represented...while simultaneously moving forward with the brand. A primary goal of ours was to preserve the brand identity. We achieved this by carefully deconstructing and repurposing the existing mark's shapes and angles into something that was much more modern in feel and representation. Our work and perspectives were influenced by these results when we worked to define our new brand, and we couldn't be more delighted with the rebranding!

We have changed our look across the board, LinkedIn, Twitter, Ingenio’s Website and wherever else you interact with us online will all sport the beautiful new designs!

A significant transformation has taken place with Ingenio & Ingenio Learning's logo and brand. We created a new identity that met all the existing expectations of what the original mark represented...while simultaneously moving forward with the brand. A primary goal of ours was to preserve the brand identity. We achieved this by carefully deconstructing and repurposing the existing mark's shapes and angles into something that was much more modern in feel and representation. Our work and perspectives were influenced by these results when we worked to define our new brand, and we couldn't be more delighted with the rebranding!

Branding is important because is it what makes us memorable and connects people with what to expect from us in a positive way. I got feedback from a very important client the other day with whom we have a great relationship. He said that our brand was very beautiful and that every time he goes through the feed, he comes across our content, and he is amazed, and we really stand out. He said it looked like there was someone who deeply cared about the brand.

I was thrilled because, first, that someone is me but also all the other members of the Ingenio team who work together to build and maintain this brand. Second, because one of our values ​​is to amaze everyone all the time, whether customers, colleagues, candidates, partners, ourselves. So, it is for all these people that we are rebranding, that we have a consistent visual identity, we try to create meaningful content and we care. I’m very excited about our new brand and visual!”

Ana Pereira,

Head Of Operations

New Things on the horizon

2021 has been significant for several reasons, not only did Ingenio have our most successful quarter in almost seven years of business! This was made all the more significant following only 12 months after we’d had our worst & most distressing quarter. 2021 marked significant growth in our online learning platform Ingenio Learning.

Our “How To Get Hired By A Tech Company” course was released to rave reviews, and continues to graduate students on a regular basis, primed and ready to enter the SaaS industry.

A significant transformation has taken place with Ingenio & Ingenio Learning's logo and brand. We created a new identity that met all the existing expectations of what the original mark represented...while simultaneously moving forward with the brand. A primary goal of ours was to preserve the brand identity. We achieved this by carefully deconstructing and repurposing the existing mark's shapes and angles into something that was much more modern in feel and representation. Our work and perspectives were influenced by these results when we worked to define our new brand, and we couldn't be more delighted with the rebranding!

The success of this venture has been the catalyst and driving force behind the launch of our latest masterclass “How To Master SaaS Hiring”, where we will share our knowledge and experience with hiring managers looking to perfect hiring processes for their respective SaaS companies. This course will be taking place on November 3rd at 10:30GMT, and you can reserve your place here!

Our Look Has Changed but Our Values Remain Consistent

The rebranding of a company is an exciting time. Besides allowing an organisation to introduce a new visual identity, it also represents a new beginning and a new chapter in our story. Whilst aesthetics change, it’s important to recognise that our principles, work ethic and values never do. We live and breathe our values here at Ingenio, from our establishment in 2014, right up to today and beyond they remain consistent.

A warm thank you to everyone who has been with us from the start, we can’t wait to see where the journey takes us next!

It can be interesting as well...

The Blockchain Phenomenon and Its Impact For Venture Capital Investors

The Blockchain Phenomenon and Its Impact For Venture Capital Investors

We hear the term “disruptive technology’ thrown around a lot these days. Its often used as a buzzword for...

Keep reading
VC Start-Up Funding & Successful Scaling Across Series A To C

VC Start-Up Funding & Successful Scaling Across Series A To C

Growing a business from conception to realisation, from pre-seed to seed & series A and beyond is a monumental...

Keep reading
Heading For Ingenio Blog Post "Venture Capitalist: From Entry To Exit"

Venture Capitalists: Defining Your Strategy From Entry To Exit

Entering into a new investment is a daunting task by its very nature, especially for a relatively young or...

Keep reading
See all articles