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Topic – Adapting a SaaS Marketing strategy

Date & time –Thurs 21st May at 10:00

Duration – 30 mins

Tune in to our live webinar with Shane McDonnell, Director of Marketing at iCabbi, as he shares his experiences on how iCabbi’s business and his team has adapted to react to an entirely changed environment.

Shane will share some insight on helping your customer base survive a downturn in business and why it sometimes takes a crisis to establish better ways of working…Shane is Director of Marketing at iCabbi. Founded in Dublin in 2009, iCabbi provides taxi fleets with cloud-based dispatch technology along with customer and driver apps as well as intelligent voice assistants. In 2018, iCabbi entered into a strategic partnership with Groupe Renault, which took a 75% equity stake.

Ingenio is the Leading Recruiter for SaaS Business.

Agenda:
• Intro to Shane McDonnell & iCabbi
• Impact of Covid19 on Shane’s Marketing team & iCabbi’s business
• Tips for B2B marketers, to include transparency & trust
• The recently-changed things that iCabbi will keep doing into the future

Time: May 21, 2020 10:00 AM GMT

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